What You Should Know about AI Copywriting


With AI (artificial intelligence) making headlines recently, businesses of all kinds are looking into ways to automate basic tasks so employees focus on vital strategic work. The creative space would seem to be the last place to become automated; however, advertisers and marketers are indeed experimenting with using AI tools to create content, particularly...

The Best Way to Use Stock Photos for Small Business Marketing


When you’re building your website and social media presence, chances are you won’t have a library of professional photography of yourself or your employees. If you've taken photos yourself, they’re most likely poorly framed candid shots or low-resolution cell phone pics. Anything that looks blurry or grainy will make you look messy and unprofessional if...