Do you have your summer plans lined up? It seems like everyone is yearning for warmer months especially this year. As businesses, plan to reopen with safety measures and new experiences set in place. If you haven’t started already, here’s how to enhance your summer marketing game in time for your customers’ well-deserved vacations.
Summertime, and the living is easy
Because of summer travel, it’s important to have rack cards and brochures placed strategically in areas where sightseers spend their time. You may even find new loyal customers who return year after year.
According to Lightspeed, 42% of consumers prefer brick and mortar shopping to online shopping when the heat starts rising. That said, a whopping 82% of consumers do their research online before coming in, so in addition to cranking that AC in-store, you also need an active and inviting web presence. A good website will educate your customers rather than screaming “buy, buy, buy.”
If your business is online-only, there’s no reason to worry. Instagram and Facebook are rolling out a new feature called Shops just in time for summer, so your customers can shop while they’re lazily scrolling beachside or poolside. This is a great time to plan your social media feed and ad campaigns to maximize your visibility.
Unique summer-themed opportunities
With consumers checking their phones less and heading to events in appropriately-distanced waves, your marketing needs to make a splash. For starters, try planning your sales around the holidays. If you’re looking to branch out past Fourth of July (or simply do business outside of the US), check out the National Day Calendar website for all national and international celebrations.
Another way to capitalize on summer themes is to offer your customers a game or branded quiz to fill out. A scavenger hunt is a great way to entertain your audience—they can bond with their loved ones and it will increase your social media engagement.
Readjusting your marketing after COVID-19
With all this being said, social distancing and safety procedures will affect your business. Adapting to these new standards is how your business will survive. Businesses that are thriving are continuing to promote and provide customers with new ways of enjoying their output through social distancing and mindful marketing. Consider your online promotions and shopping experience very carefully and invest in your business’ well-being as well as your own.
Grand Street Creative is a fully remote agency that delivers quality design, copywriting, and promotional support to companies of all sizes. Browse our services on our website and book us by using our easy online payment platform, or contact us at [email protected] for a custom quote. We’re here to make your business grand.⬥